What is the purpose of the Wild & Scenic Rivers Act and of designating rivers? How should these rivers be managed?

The Act provides a national policy and program to preserve and protect selected rivers, or segments of rivers, in their free-flowing condition in the National Wild & Scenic Rivers System.  Section 1(b) of the Act states:

It is hereby declared to be the policy of the United States that certain selected rivers of the Nation which, with their immediate environments possess outstandingly remarkable scenic, recreational, geologic, fish and wildlife, historic, cultural, or other similar values, shall be preserved in free-flowing condition, and that they and their immediate environments shall be protected for the benefit and enjoyment of present and future generations.

Section 10(a) of the Act states:

Each component of the National Wild and Scenic Rivers System shall be administered in such manner as to protect and enhance the values which caused it to be included without, insofar as is consistent therewith, limiting other uses that do not substantially interfere with public use and enjoyment of these values.  In such administration primary emphasis shall be given to protecting its aesthetic, scenic, historic, archaeologic, and scientific features.  Management plans for any such component may establish varying degrees of intensity for its protection and development, based on the special attributes of the area.

Source
Interagency Wild & Scenic Rivers Council