Bureau of Land Management National Park Service U.S. Fish and Wildlife Service U.S. Forest Service

50th Anniversary Toolkit






NOTE: This toolkit is a living resource, which we will continue to add to and develop. If you have resources you'd like to see posted here, or have questions, contact Lisa Ronald, 50th Anniversary Coordinator, wsr50@river-management.org.


Event Planning & Community Building Resources


Turn Your Event Into a Rivers 50th Event

  1. Assess what events, trainings, and conferences are already happening in your area or that your organization already hosts. Reach out to your local Chamber of Commerce, Cultural Council, Downtown Association, etc., and take a look at community calendars.
  2. Check out the list of River Organizations in the Reference Materials for potential partners.
  3. See Logo and Marketing and Messages under Reference Materials to theme your outreach.
  4. See information below about purchasing 50th anniversary logo items, such as stickers, pins, etc.

Use this event and relationship brainstorming worksheet to help think through steps 1 and 2 above.

Host a New Rivers 50th Event

  1. Check out event ideas below.
  2. Check out the list of River Organizations in the Reference Materials for potential partners. Search and connect with other community partners.
  3. See Marketing and Messages under Reference Materials.

Art and Music

Engaging artists and musicians of diverse mediums encourages new perspectives on rivers and river values. Hosting an Artist in Residence at your event, river, organization, or community will provide an opportunity to create new art and music celebrating a specific Wild and Scenic River, wild area, or topic of celebration or concern. An Artist in Residence can provide performances, displays, readings, artist talks, and community panel discussions. Arts events can help bridge gaps of awareness between rivers and modern society. If you would like to host an Artist in Residence, reach out to the artists in your local community who might already be creating art and music inspired by rivers and wildlands. The following links provide examples of events, residency programs, and environmental artists.

You may also contact Wilderness Composer and Art Residency Consultant Stephen Wood.

Boat Tags

For agencies or offices that issue permitted or non-permitted boat tags, the Middle Fork of the Salmon River and the Selway River have produced commemorative boat tag templates for 2018 that feature the anniversary logo.

Displays and Selfie Picture Frame

These displays—featuring rivers, trails and co-branded anniversary messaging—were produced by the Bureau of Land Management and manufactured by the San Diego Sign Company. Use these templates to create new displays or partner with your local BLM office to reserve these displays for your event.

To provide an interactive way for attendees at your event to document their presence on social media, use these selfie picture frames:

Environmental Education

Rivers offer a great opportunity for environmental education for both kids and adults! Water quality, fishing, and recreation can all be captured in outdoor, field-based lessons. Check out our rivers reading list, as well as these river-focused environmental education ideas, and search for local water advocacy and environmental education groups in your area.

  • Jr. Ranger Wild and Scenic Rivers Flyer - This resources is an activity flyer, in english and spanish, for kids.
  • Middle School Wild and Scenic Rivers Curriculum - This river-focused teaching guide, created by the BLM, helps students find wild and scenic rivers, explore the history of the passage of the 1968 Wild and Scenic Rivers Act, and develop their own river-inspired poetry.
  • U.S. Geological Survey water activity center - This site has questionnaires, opinions, student challenges, and even surveys in the Activity Center for many activities to help your students learn about water.
  • U.S. Geological Survey's water science - This site offers many aspects of water, along with pictures, data, maps, interactive center and test your water knowledge.
  • The U.S. Geological Survey recently released a new resource about the water cycle, aimed at schools and students. This interactive module, which can also be found in image format, shows the various stages, actors, and components of the cycle in three different versions for various ages and a variety of languages.
  • The Water Sourcebooks contain 324 activities for grades K-12 divided into four sections: K-2, 3-5, 5-8, and 9-12. Each section is divided into five chapters: Introduction to Water, Drinking Water and Wastewater Treatment, Surface Water Resources, Ground Water Resources, and Wetlands and Coastal Waters.
  • The US EPA Office of Water's site takes a look at how water quality is measured, what toxins are found in drinking water, and wetlands and groundwater. Highlights include a "What you can do?" section and suggested science projects.
  • The Forest Service River Snorkling Program, offered in select areas, takes school children on river snorkling field trips and is accompanied by two videos and curriculum resources.

Films

The Wild & Scenic Film Festival has created two one-night turnkey festival package of river-specific films for 2018 at a discounted rate. The Wild Rivers on-tour program includes 10 films and the Our Waters on-tour program includes 11 films.

Individual short feature films produced for the anniversary are available online.

Leave No Trace

Leave No Trace (LNT) is a natural fit with the 50th anniversary of the Wild and Scenic Rivers Act.

LNT outdoor ethics were initially developed in response to increased interest in and use of wild lands in the 1970s, and are even more important today. LNT is a broad national ongoing effort on all public lands, led by the Leave No Trace Center for Outdoor Ethics. LNT programs and services include: online LNT awareness training, sale of LNT educational materials, and the ability to request that an LNT travelling trainer team visit your 50th event (submit requests at least four months in advance).

Museum/Airport/Visitor Center Exhibit

Museums, airports, and visitor centers are high-traffic areas that can be used to present educational exhibits about rivers.

Use this exhibit request template to approach area museums, airports, or visitor centers about securing exhibit space in 2018 (do this early, even if you do not have a clear idea yet of what the display will contain).

Music

Play rivers-themed music using this Spotify rivers anniversary playlist.

Presenters & Speakers

Here are a few ideas for speakers and presenters to bring to your event! Also consider local experts familiar with your states Wild & Scenic Rivers, as well as those who have a lot of experience recreating on them, such as river guides.

River Cleanup

American Rivers makes it easy for you to host a river cleanup or participate in one already scheduled.

Trivia

River and water trivia make a great interactive activity at events (ex. bar trivia or Jeopardy) or can be turned into an autoplay PowerPoint shown before an event starts.

Share Your Event and Learn About Upcoming Rivers 50th Event

Local and regional community events commemorating the WSR50 are posted on a public rivers event map. Add a pushpin on the map for your event using a public form.

Engage Volunteers

Volunteers help add capacity to anniversary event planning and stewardship/advocacy activities. Use this volunteer resources package to better engage volunteers around the anniversary. Recognize your volunteers with the 50 Hours for 50 Years Certificate.

National Public Lands Day, September 22, is a great time to engage volunteers in river stewardship. This year, the 25th anniversary of NPLD focuses on rivers and trails through Restoration and Resilience.

Share Your River Story

Share your unique river story! American Rivers and partners are collecting 5,000 personal river stories to highlight the many ways rivers touch our lives.

Share your original river video! Rafting Magazine is collecting and showing amateur river videos from paddlers like you. Winning videos will be shown at Feather Fest and the River Management Symposium.

The Digital Outdoorsman is providing an opportunity to share stories related to river gear.

ESRI Storymaps--easy-to-use technologies to create maps, images, and videos to illustrate a topic--are also a great way to tell the story of your river online. These storymap creation instructions give detailed guidance on the preparatory and technological steps involved in creating a compelling, interactive storymap.

Purchase Rivers 50th Products

The follow 50th anniversary logo-themed products are available from select vendors. Want to put the rivers 50th logo on products not listed here? Use the logo to have your items printed locally, or contact Rocky Mountain Promotional Products and Apparel or any of the other vendors listed below to inquire about custom products.

Pins/Patches/Medallions/Stickers/Magnets

Pins, patches, medallions (for paddles or walking sticks), stickers (white or black background), and magnets are available in individual or wholesale quantities from Eagle River Designs: price sheet and order form, pictures of products, and product barcodes. Eagle River Designs will donate a percentage of proceeds to support the anniversary.

Hats

Hats are available from Top to the World. For wholesale purchases, a minimum order quantity 14 hats applies (can be mixed with a minimum of 6 per style). Top of the World will donate a percentage of proceeds to support the anniversary. Complete the order form and contact Whitney LaRuffa at whitney@crowntrailsheadwear.com or 503-545-2613. Ranger $11.00 each, $24.95 (Minimum Advertised Pricing); Primitive Tonal $11.00 each, $24.95 (MAP); Hybrid Bucket, $11.00 each, $27.95 (MAP); Hailstorm Knit, $10.00 each, $22.95 (MAP).

Socks

Two styles of socks are available from Rocky Mountain Promotional Products and Apparel, which donates a percentage of proceeds to support the anniversary. Complete the order form for low socks or mid socks and and contact Tyler Riehl at info@rockymountainpromo.com, 970-245-9814. Production and shipment time is 2-3 weeks.

Apparel Etc.

T-shirts, hoodies, baby clothes, shopping and beach bags, water bottles, coffee mugs, flasks, laptop and phone cases, flip flops and Christmas ornaments and more can all be ordered individually (not intended for wholesale purchases or resale) from the Rivers 50th anniversary CafePress store. CafePress will donate a percentage of proceeds to support the anniversary.

Cell Phone Dry Bags

Waterproof cell phone bags with lanyards are available from Loksak (not intended for resale). Pricing is as follows: 100 at $4.45 each; 500 at $3.50 each; 1000 at $3.33 each. Organizations interested in purchasing quantities less than 100 can combine orders to meet the minimum purchase requirement. Organizations partnering on an order can use multiple charge cards (all card numbers needed at time order is placed) and shares can be drop shipped to different locations. Contact Ryan Zvibleman at ryan@loksak.com, D 239-449-8170 O 239-331-5550 Ext. 305. Production and shipment time is 2-3 weeks.

Whistles

Safety whistles are available from Fox 40. Pricing for the Fox 40 Classic Safety whistle, product code 9902-0704, is as follows: 144 at $3.60 each; 288 at $3.45 each; 360 at $3.30 each. Organizations interested in purchasing quantities less than 144 can combine orders to meet the minimum purchase requirement. Organizations partnering on an order can use multiple charge cards (all card numbers needed at time order is placed) and shares can be drop shipped to different locations. Contact Lori Elwood at lori@fox40world.com, 888-663-6940. Production and shipment time is 2-3 weeks.

Temporary Tattoos

Great for kids activities or family programs, temporary tattoos are available from Rocky Mountain Promotional Products and Apparel. Pricing is as follows: Item number 1520CT; 1.5" W x 2" H; 200 at $0.75 each; 500 at $0.40 each; 1000 at $0.25 each; 3000 at $0.11 each; 5000 at $0.08 each; 10000 at $0.07 each. Organizations interested in partnering can take advantage of price breaks for larger quantities. Multiple charge cards can be used (all card numbers needed at time order is placed) and shares of a larger order can be drop shipped to different locations, however this may add costs for shipping and handling. Rocky Mountain Promotional Products and Apparel donates a percentage of proceeds to support the anniversary. Complete the tattoo order form and contact Tyler Riehl at info@rockymountainpromo.com, 970-245-9814. Production and shipment time is 2-3 weeks.

Stainless Steel Pint Cups, Water Bottles and Insulated Tumblers

Green your event with 50th anniversary pints available from Klean Kanteen. Prices starting at $5 each. Ask about additional colors and adding your logo to the backside of the pint. Minimum order 90 units. Bottles and Insulated Tumblers also available. Klean Kanteen will donate 50 cents per unit ordered up to $5,000 to American Rivers in support their 5,000 Miles of Wild Campaign. Contact Edgar Nava at co-brand@kleankanteen.com, 800-767-3173 ext 311. Production and shipment time is 2-4 weeks.

Cozies

Two different beverage cozies are available from Rocky Mountain Promotional Products and Apparel. Pricing is as follows:

Cool-Apsible Beverage Insulator: 2-color screen print

Item number CRVJH-DMCCC #1003. 3" W x 3" H; Screen printed in two colors. 100 at $3.03 each; 250 at $1.54 each; 500 at $1.43 each; 1000 at $1.38 each.

Cool-Apsible Beverage Insulator: 4-color sublimation

Item number GUYIB-JJOEO #1003-ACP. 3.25" W x 3.25" H; Sublimation printed in four colors. 100 at $2.75 each; 250 at $1.54 each; 500 at $1.43 each; 1000 at $1.38 each.

Organizations interested in purchasing quantities less than 100 can combine orders to meet the minimum purchase requirement. Organizations partnering on an order can use multiple charge cards (all card numbers needed at time order is placed) and shares can be drop shipped to different locations, however this may increase the cost. Rocky Mountain Promotional Products and Apparel will donate a percentage of proceeds to support the anniversary. Complete the cozie order form and contact Tyler Riehl at info@rockymountainpromo.com, 970-245-9814. Production and shipment time is 2-3 weeks.

Wild and Scenic Rivers Act Notebooks and River Leave No Trace Hangtags

Both of these products can be purchased individually or in bulk from River Management Society.

Attend a River Conference or Training

In addition to varied local community events, there are local, regional and national conference, trainings, and tradeshows leading up to the 50th Anniversary. There are also important annual holidays when many community events may occur.

  • Wild & Scenic Film Festival - Nevada City and Grass Valley, California, January (mid) 2018
  • Hike the Hill (Rivers and Trails Forum held Tuesday, February 13; National Forest Foundation - Rivers & Trails 50th evening reception held Thursday, February 15) - Washington, D.C., February 11-15, 2018
  • Society of Outdoor Recreation Professionals Conference - Burlington, VT, April 23-26, 2018
  • River Rally (River Network) - Lake Tahoe, April 29-May 2, 2018
  • Outdoor Retailer Summer Market - Denver, CO, July 23-26, 2018 (presentations likely to be included in agenda)
  • River Management Symposium (River Management Society), Vancouver, WA - October 22-25, 2018

 

For The Press

Use our online MEDIA KIT and Spanish Media Kit for interview ideas, interview questions, stories ideas, photos and more.

Newspaper

 

Reference Materials

General Information

Find Your Wild and Scenic River

Marketing and Messaging

  • Wild & Scenic Rivers 50th anniversary messages
    • Tagline: It's your river. Make your splash!
    • Hashtags: #makeyoursplash/#UnetealaCorriente (spanish) (#wildandscenic and #wildandscenicriver are also organicly-emerging tags)
    • Buzz Words: Experience, Discover, Protect
    • Website: www.wildandscenicrivers50.us
    • Video: #findyourway river video (released October 2, 2017)
  • National Trails Act 50th anniversary messages
    • Tagline: Find Your Trail.
    • Hashtags: #FindYourTrail, #trails50, #trailsunite
    • Buzz Words: Discover, Connect, Explore
    • Website: www.trails50.org
  • Joint Rivers/Trails 50th anniversary messages
  • See the "Photos" section below for ways to make these messages visual
  • Use the following advice and templates (created and used during the Wilderness Act anniversary in 2014) to get good press for your local events and be sure to use #rivers50 and #makeyoursplash/#EncuentraTuSendero (spanish) when posting online: Pitching Tips and Principles, Interview Tips, Advisory Example/Template, How to Write and Distribute a Press Release, Press Release Example/Template.
  • Select annual social media hook dates
    • International Day of Action for Rivers: March 14, 2018
    • International Day of Forests: March 21, 2018
    • World Water Day: March 22, 2018
    • World Fish Migration Day: April 21, 2018
    • Earth Day: April 22, 2018
    • Park Rx Day: April 23, 2018
    • Water and Trail Month: Entire month of June
    • National Trails Day: June 2, 2018
    • National Fishing and Boating Week: June 2-10, 2018
    • Latino Conservation Week: July 14-22, 2018
    • National Public Lands Day: September 29, 2018
    • Wild & Scenic Rivers Act 50th Anniversary: October 2, 2018

Photos and Videos

To make your messages and information about the anniversary visual, consider using any of the following photo resources. Have a Wild and Scenic Rivers photos site to suggest? Let us know!

Although various feature films have been created for the anniversary, many other local, regional or topical films, such as those listed below are available online.

Logo

A special 50th anniversary logo (Spanish version) has been designed for use during 2017 and 2018. This zip file containing logo files in different formats and the logo use guide.

Quotes

Although not comprehensive, this growing river quotations list includes quotations from a variety of authors, conservationists, legislators etc.

Webinars

50th Event Planning and Community Building Series

Stay tuned for registration information for upcoming webinars! This series is designed to help you learn from and get inspired by the work of your peers when it comes to event planning, community building, and partnership development for the Wild and Scenic Rivers Act 50th anniversary. This series will feature tips and lessons learned from non-profit organizations and agencies alike.

Other Webinars

Legislation

While various proposals for additional Wild and Scenic Rivers designation are being considered by Congress, state resolutions provide an important way to engage local and state government. Please send us the link to your state's rivers resolution.

Learn More...